MINDSET SHIFTS THAT A DIGITAL ENTREPRENEUR OR MARKETER MUST MAKE
The 21st century is such that have seen a massive change in the level at which people increase their interaction and money-making tactics that have been used. The same must be said of digital marketing. For anyone that is a digital marketer or entrepreneur, there are certain mindset shifts you need to make.
1. Stop Asking Yourself ‘Why’. Ask ‘How’
At this point, the question you need to ask is no longer to know the reason people are dying to have their presence known on certain social media or are attuned to the way certain things are used.
Many people keep asking why their well-developed contents are not getting the attention of the right people when shitty contents are gracing the front pages of the most trending social media. The truth is that you don’t need to face the problem of understanding the reason for this change in desire.
Instead, you need to understand how it is done. You would have never assumed the reasons for things are just simple. Many digital marketers have failed at getting likes and comment because they don’t meet the level of those that are churning out the content that people like. So, the first step is to stop understanding why people love trap music and jumping into the trap music because soon the tide will change and they will love something else.
This simply means that you change the capacity to change in size or scale. Now, the first thing you need to understand is that copywriting will you do you a great deal of help if only you can help it to the best of your ability.
When creating content always understand the best place to have more followers. If you have to put it on a course teaching platform like Udemy to get more followers, then go for that. You need to realize that not all system deals with what you do the same way. As a chef, you have more chance of making more sale through Udemy than using Facebook Ads.
For some other things like being a dog lover all that is needed is for you to create an eBook instead of focusing on just social media marketing. This is not to say you won’t have a lot of followership but you will get loyal ones when you do just the right ones.
Return on Investment is another thing you must change your mindset towards because it’s one of the difficult aspects to measure. Most analytics can’t give you an accurate result of your ROI.
In fact, you have a higher chance of going crazy from trying to calculate your ROI. However, you should ensure you ensure you still have you analytic handy because without them you can’t really have a substantial result.
But to get your company out there, you need to be genuine with whatever you do. It’s no longer about the time you’ve allotted to a particular aspect of the business; instead, it should be about how you’re ready to meet with your customers and engage them. A café owner will never really write down every minute he spent talking to people about their problem. In that same regards, a bartender would never put a stopwatch to check for a time as he is talking to people. No.
You also should use that as a means of growing your business. What are your intentions of helping people in your little way? Then, this is the opportunity. For you to fully understand these people you need to recreate a method that would work for you and the people you aim to gain from.
You don’t need to agree to everyone’s desire for your use of time. In fact, you need to be selective but that’s not a reason enough to spend all the time in the world on it.
4. Social Media is now a Necessity
Once upon a time, the concept of having a website felt like something that would spice up your company’s brand. But these days, you are looking at it as a necessity.
The same can be said of social media. Having a social media presence is no longer something you might want to do. It is now a necessity.
5. Stop Thinking You Will Make Sale Immediately
By now, you should have realized that it is fallacious to think that you will make sales immediately a business starts in the digital world. However, you must understand that with your consistency, you wouldn’t have to worry about sales after a long time.
Sometimes, the information you will be giving out will be free. When people notice the value you’re giving them, they might now decide to opt for the paid ones.
6. Your Preference Will Make Work Easy
Social media is divided into various parts and it wouldn’t be wise to assume you can operate effectively on them all. However, when you follow your preference, you find work easy. If you’re such that will spend a lot of their time or day on Twitter, then Twitter should be your most valued place.
Being there for a while will help you in the creation of contents that will be useful mostly to those on that platform. But if you decide to use the format you post a message on Instagram on Twitter, you might miss it out.
7. Credibility Matters
This is another thing that revolves around the digital world. People want to deal with only those they find credible. Your reputation matters and you should guide it jealously.
When people see your work, they are able to point to your skills and be moved by your drive for success. They see how dedicated you are.
8. Be Genuine
You don’t need to tweak to trends every time. Instead, look for ways to make your buyers or followers realize how much you are yourself. Your followers would find you and stick with your style.
That’s not all but these should help in realizing how much you can do to change your mindset about the digital market.