Which platform is right for taking your business marketing to the next level?
If you want to be a successful entrepreneur in today’s Digital Marketing world, then you need the right tools that can help your business grow. Most importantly, you need to generate leads and convert clients as efficiently as possible to maximize your business growth!
Luckily for us entrepreneurs, there are a some great resources available that allow us to quickly and easily build sales funnel platforms that engage readers, display all the benefits of choosing your product or service and then, make the sale.
Kartra and ClickFunnels are two of the leaders in the ‘all-in-one’ business marketing platforms. I’m going to compare the two for you, so that you can see which one is right for your business.
Kartra vs ClickFunnels: What Are They?
Both are platforms specifically created for business owners to drive new leads and conversions online.
ClickFunnels is an SaaS platform that allows you to build basic sales funnels quickly with a traditional method of putting the information into the sales page, landing page and order page.
Kartra takes a more dynamic approach that is focused on the results, rather than the building process. Instead of simply adding the information to the pages, you think about the sales you want, then work backwards to create a page that makes them happen!
Kartra vs ClickFunnels: The Building Process
The biggest difference between using Kartra and ClickFunnels to grow your business is the approach they take to building the digital marketing campaign.
Using ClickFunnels is the approach most people know: you have certain pages and certain information, then match the two. Essentially, you are putting some sales copy into an opener, a landing page and a confirmation page. Easy to do, but also quite basic.
Where Kartra really stands out in the world of digital marketing is that it the ‘goal-based’ approach actually has you working backwards. By beginning with your ‘Thank You’ page and working your way back towards the landing page, you are focusing on the goals you want to accomplish. From more sales to more subscriptions to more eBook downloads, Kartra is really emerging as the most effective digital marketing platform with this alternative method.
Kartra vs ClickFunnels: How Easy Are They to Use?
The best part about both platforms is that they are incredibly easy to use to build an online sales funnel, especially when compared to having to code your own website.
By providing users with the options needed for landing page, sales pages, follow-ups and even payment processing, you will save dozens of hours by using these platforms.
Kartra also offers their ‘Quick Launch’ system, meaning that you get everything you need to launch your sales funnel extremely quickly. Coming with visually-stunning webpages and top class copywriting, it really helps you get your campaign launched incredibly quickly.
With its easy drag-and-drop visual Sequence Builder, you have everything needed to build professional marketing campaigns in less than an hour.
Kartra vs ClickFunnels: Tracking and Closing Sales
With both systems proven to help online entrepreneurs with their digital marketing campaigns in general, the question truly becomes: ‘which platform helps close the most sales?’.
ClickFunnels has been effectively helped business owners and online marketers close sales for years with its traditional, streamlined approach. The one concern that I have as a marketing expert is that the pages have not evolved much in the past five years. This means that so many potential buyers have already seen or used the system on other products, which can take away from the impact it has on sales psychology.
Kartra, being a more recent and innovative marketing sales funnel platform, offers some great features designed to convert more sales. By offering users sales lists, tags and marketing automation sequences, they make it very easy to track customers during the sales process, finalizing the sale in the end.
Kartra vs Clickfunnels: Who Has More Options
ClickFunnels established itself as the go-to for digital marketers and online entrepreneurs for years because it is fast and simple. For those who just want to build a solid campaign that will capture and convert some clients, it is great. You are limited to under 25 choices of funnel types, which is good for those who don’t want to spend too long and be guided through their online marketing campaign setup.
Where Kartra truly stands out is the room it offers users to customize and create. With an incredible amount of pages and styles to choose from, as well as the option to start with a completely blank canvas if you have your own ideas in mind, Kartra lets you find the right voice for your business.
With an online marketplace that offers limitless options for personalizing your sales funnels to your exact liking, I love the freedom that Kartra offers.
Kartra vs ClickFunnels: Additional Features
As I mentioned earlier, ClickFunnels has been the standard for building online sales funnels for quite some time. With easy website editing, quick sales funnels and some basic email marketing organized in a central dashboard, it provides the basics for what a lot of online marketers are looking for. But, with success means less reason to innovate. While they have added some additional features to help upsell when customers leave items in their cart, there is not too much in the way of extras.
Kartra, knowing that they needed to truly impress digital marketers to take business from their established competitors, came into the sales funnel space with a wide range of features.
Kartra Mail allows marketers to instantly create beautiful, captivating emails with very nice pre-designed templates, which can also be automatically setup for follow-ups and list-building. It also features the really amazing ‘Intelligent Split Testing’ which recognizes which email performs best, then uses that one to get the most responses from potential clients.
Kartra Video provides the ability to upload marketing videos right in the sales page, which users can add call-to-action buttons to at any point. Plus, you can require social media actions such as ‘likes’ or ‘shares’ to view the content, boosting your brand visibility.
With a number of other features ranging from Membership Portals to Kartra Analytics, they really did think of everything when building the platform.
Kartra vs ClickFunnels: The Verdict
As anybody that follows my blog knows, I believe that the key to being a successful digital marketer is to connect with audiences. While ClickFunnels is does a great job at building standard sales funnels, Kartra offers so many choices and innovative features, that I recommend it to anybody looking to make it in online marketing.
THE WINNER: KARTRA
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